Synopsis: Google has just released its second core update of 2025 - the June Core Update - and it’s expected to take up to three weeks to fully roll out. As usual, rankings are already showing signs of volatility, leaving creators and SEOs scrambling for answers
Google June 2025 Core Update: What’s Changing and Should You Worry?
Google just dropped another core update. Yep, this is the second one
in 2025, and apparently, it’s gonna take, like, three weeks to roll out. Three
weeks! That’s… a long time to be refreshing Search Console and watching
rankings bounce all over the place.
Anyway, they are calling it the June 2025 Core Update, and Google
did their usual vague announcement thing, something like: “Rollout may take up
to 3 weeks.” Cool. Super helpful.
They also said they will update the ranking release history page
after the rollout is done. So, just keep waiting. Not like we are all
desperately wondering if we are going to tank or trend.
And sure, this kind of thing happens a few times every year. Core
updates are just... a thing now. They are broad, and they shake up rankings all
over the place. Google likes to keep things mysterious, but they do announce
these updates, so at least we are not totally in the dark.
So this one comes, what, about three months after the March 2025
update? That one was… a rollercoaster. I remember some sites totally crashed in
rankings while others saw weird spikes. Fun times.
Now, if you are hit by this June update, I feel for you. But here is
the kicker: there is no magic fix. Google never gives us a checklist or
anything. They say, “Hey, it is probably not your fault. Just... make good
content.” Which is frustrating. Like, what does “good” even mean these days?
They do have this list of questions you're supposed to ask yourself
if your rankings drop, but it's all vague to some extent. Stuff like “Is your
content helpful?” or “Would you trust this site?” Which, okay, fine. But still
hard to measure.
Recovery? It’s possible. They say you might see improvements in
between updates, but real bounce-backs? That usually happens after the next big
update. So yeah, it’s a waiting game.
Bottom line? Keep creating content for actual humans, not just to
trick the algorithm. Easier said than done, I know. However, Google has made it
clear: if you're already doing the right things, you don’t need to make any
special changes for this update. If you're not… well, it's time for a reality
check.
If you want to read more about how these things work, Google has
this whole documentation page. Honestly, it's worth a skim, even if it won’t
provide all the answers.
And remember that March 2024 core update? That beast lasted 45 days.
It was the biggest core update ever.
Why does this matter? Because rankings are gonna shift. A lot. Maybe
your site benefits, but it doesn’t. Hopefully, this update works in your favor
and pushes more traffic your way. Fingers crossed.
But here’s what I keep thinking: remember how Google had all those
meetings with content creators a while back? I wonder if this update reflects
any of that feedback. Or if they just smiled politely and kept doing their own
thing. Guess we’ll see.
